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Putting this sticker on your gear is a statement. One that says you support the BRCC lifestyle. Separate yourself from the herds of hipsters and add some flavor to that boring gear you have lying around. Be sure to point out your newest addition to the less enlightened, because let's face it, you're better than them, and you know it.
It's a great way to cover up that bright fruity light on your computer for stealth late night "browsing." A team of scienticians specifically designed the sticker for quick tagging of your local hipster coffee joint.